Privacy Policy – Key Silence

Update date: 23 Ottobre 2024

Key Silence respects your privacy and is committed to protecting your personal data. This policy describes how we collect, use and manage your personal data in accordance with the General Data Protection Regulation (GDPR) and Italian law.

1. Data Controller

The Data Controller is: Trend BV Srl

Represented here by Giampiero Vecchio
Address: Viale Spagna, 2 – 20066 Melzo MI
Email: assistance@keysilence.com
Phone: +39 095 899 8797

2. Type of Data Collected

Key Silence collects and processes the following personal data:

• Identification data: Name, surname, address, email, telephone number.

• Payment data: Information necessary for managing payments (for example, credit card details).

• Browsing data: IP address, cookies, website usage data.

• Purchasing data: Order history, purchasing preferences.

Note: We do not collect or process special categories of personal data (e.g. sensitive data).

3. Purpose of the Processing

The personal data collected are used for the following purposes:

• Order Management: Processing and delivering purchases.
• Commercial communications: Sending newsletters and promotions (subject to consent).
• Customer Support: Management of requests, returns and complaints.
• Legal compliance: Compliance with legal obligations (e.g. accounting).
• Analysis and Improvement: Monitoring website performance and optimizing user experience.

4. Legal Basis of Processing

The processing of personal data is based on:

• Performance of a contract: To manage orders and requests.
• Consent: For sending commercial communications and using non-essential cookies.
• Legal obligation: To comply with applicable regulations.
• Legitimate interest: To improve our services and protect our website.

5. Data Sharing

Key Silence shares personal data only when strictly necessary and with the following categories of subjects:

• Service providers: Couriers, payment platforms, website hosting.
• Competent authorities: In case of legal obligations or requests from law enforcement.
  The data will not be transferred outside the European Economic Area without adequate protection guarantees.

6. Data Retention Period

We retain your personal data for as long as necessary to fulfill the purposes indicated or to comply with legal obligations:

• Purchase data: Retained for 10 years (tax obligations).
• Data for marketing purposes: Retained until consent is revoked.
• Browsing data: Stored for a maximum of 12 months.

7. Rights of the interested party

You have the right to:

• Access your personal data and request a copy.
• Correct any inaccurate or incomplete data.
• Delete your personal data, if no longer needed.
• Restrict the processing of your data in certain circumstances.
• Object to processing for direct marketing purposes.
• Bring your data into a structured, machine-readable format.

To exercise your rights, contact us at the email address:assistenza@keysilence.com

If you believe that your rights have been violated, you can file a complaint with the Personal Data Protection Authority (www.garanteprivacy.it).

8. Data Security

We take technical and organizational measures to protect your personal data from unauthorized access, loss, alteration or destruction.

9. Changes to the Privacy Policy

We reserve the right to update this Privacy Policy. Any changes will be communicated on our website. We invite you to consult it regularly.

10. Contacts

For questions or information about this Privacy Policy, you can contact us:

Email: assistenza@keysilence.com
Telephone:+39 095 899 8797

Thank you for your trust in us.
The Key Silence Team